By Bob Decker
All too often in the product launch process, creating a photograph of the product comes as an afterthought. Sometimes marketing people question whether a product image is even necessary. “Everyone knows what this type of product looks like,” they reason. “Why should I go to the expense of having it photographed?”
In the past 10 years, PR images have become simpler. But they're still an opportunity to make a statement about your company and the quality of its products.
The collage on this page shows some examples of semiconductor product PR images from 2022. Compared with how PR images used to be done, the main difference is what's missing: internal captions are kept to a minimum and limited to what will fit on a picture of the chip; "application" images are rare; no attempt is made to have the PR image serve as an "ad."
One thing hasn't changed: a PR image still need to reflect your brand, and that means having clear guidelines for how you do product photography and implementing them consistently.
I've put together a few simple guidelines to help you make your PR images more effective. You can download them here. And if you're reading this because you're working on a product launch and would like some help with it, please drop me a line — I'd love to hear what you're working on and see if there's any way we can help.
