Craft: The Redpines Press Meeting Checklist

By Bob Decker

Wherever you might be in the multiple ecosystems that Redpines works in, chances are you've got a big trade show coming up next month. Perhaps it's IBC . . . or The Battery Show . . . or electronica India. (We'll have clients at all of them.) If it's a while since you've done press meetings at one of those shows, you're not alone. A lot of companies got out of the habit in 2020-22. 

But now it's time to jump back in. There's many ways Redpines can help — from setting up press appointments to creating content for your media outreach — but one that's completely free is our press meeting checklist. It takes only a few minutes to read, but even if you've already thought of all the same points we have, you'll get the peace of mind that comes from knowing that there's nothing major you've forgotten. To get your copy, just click on the cover image. And don't hesitate to reach out if you have questions that the checklist doesn't answer. I'd love to hear from you.

Craft: Ingredients for Successful Product Launches

By Bob Decker

In the past several weeks the Redpines team has been focused on product launches for several of our clients. In fact, there's been so much activity around product launches that I've been thinking up new ways to track it all. While every client is different, the process of launching a new product from our point of view is nearly always going to include the following:

• A completed briefing sheet, questionnaire, "platform," or other document that goes beyond the product's specifications to explain what problem it's solving for customers, why they should care, and how it compares to products like it on the market
• A sharp, simple, well-lit photo of the product
• Content on the client's website about the product that includes a way to learn more, get a demo, or order samples
• Outreach content created specifically to be served up to these audiences
• Inside sales and channel partners — who normally should be the first to know when a new product is hitting the market
• Anybody who's ever reached out to the company before indicating an interest in this type of product
• The media and influencers interested in new products in the client's industry
• The client's social media followers and anyone the company would like to have as a social media follower
• The company's investors, if it's a public company

Of course, there are so many other ways to talk about a new product—videos, podcasts, infographics, webinars, and so forth—but you always want to be sure the basics listed above are done as well (and done first). 

Looking for more helpful ideas about successful product launches? I invite you to download Redpines' Product Launch Checklist, which goes into more detail on the key ingredients of a successful launch. 

Craft: Stealth typos

Beware the ones that spellcheck will never catch.

From Associated Press

From Atlas Obscura

From TikTok