Highlights: February 2023

By Bob Decker

1. Posifa Technologies made the most of an oddly shaped (8 x 10) booth space at the AHR Expo (devoted to everything HVAC) February 6 - 8. I'm so pleased with how their booth looked — the company logo is everywhere, and even though it's a small space, I thought it looked very classy and confident and am quite proud of Redpines' contribution to that.

Posifa Technologies at AHR 2023

2. Speaking of trade shows, Elecrama looks like one to watch, given the effort Vishay has been putting into its exhibit there. Elecrama has evolved since 2020 from being "all about electricity" to "Powering the Future of Energy" in 2023.

3. Everyone is so pleased with this new video we worked on with Vishay's high voltage MOSFET team in Taiwan and marketing communications team in the US. (Redpines created the script.) 

Event: How to Talk With the Press at NAB: A Media Training Refresher

By Bob Decker

If you’re heading to NAB Show, APEC, Sensors, or another in-person industry event and want a quick refresher on making the most of press meetings, check out the February 28th LIVE! On event, “How to Talk With the Press at NAB: A Media Training Refresher.”

Join me and Netra Ghosh (of 202 Communications) to discover everything you need to know in order to be comfortable during press meetings and to ensure they are worth your while, resulting in positive coverage for your company.

• Advantages and disadvantages of having your press meeting before the show vs. during the show
• Exactly what information editors really want in order to write about your company
• Is it too late to reach out to editors now?

Our conversation starts at 9 a.m. Pacific, 12 Eastern, 5 p.m. UK time. To sign up, just click here.