By Bob Decker
A lot of people think the only way to improve SEO is to agree to long, drawn out, month after month services forever.
If you’ve thought so, it’s understandable because that’s all that many SEO providers offer. It’s enough to scare you away from even trying to improve your organic search traffic.
But the good news is that there's another option: a one-time SEO audit. A quick audit is like periodic maintenance on your car. It doesn’t have to be endless to make a lasting impact on your website’s performance.
A smart SEO audit will check to see if your content is properly aligned with what people are searching for, as well as take a look “under the hood” to make sure your website is structured correctly.
I recently chatted with Teresa Hardy from New Media-Designs about how to have a more layered approach to SEO rather than a one-size-fits-all monthly contract.
Teresa talked about how to place abstracts of pages with good content that are relevant to your target audience so that search engines find them, and then create as many backlinks as you can in places potential customers will see them.
And I spoke about my speciality, which is having great content on your website and updating it regularly. It’s a good way to improve your SEO, and it's also what actual human visitors want to see when they visit your site.
Would you like to find out if the content on your website is attracting your target audience? Or if a one-time SEO audit would be a smart investment in the future of your web traffic? Call me to get started at 415-409-0233.