Wednesday, November 15, 2023

Marcom Short: Why You Need Impactful Backlinks to Improve Your Website SEO & How to Get Them

By Bob Decker


If you’re not satisfied with your current standing on search engine results, at least part of the problem can be attributed to insufficient backlinks. 

Luckily, more high-quality backlinks are also the solution. 

Are you familiar with backlinks? They are links on someone else's website that point back to your website. But not all backlinks are created equal. 

I sat down recently with Teresa Hardy from New Media-Designs to do a deep dive on SEO backlinks, and how you can get more of the most impactful kind for improving your standing in search engine results, which is authoritative backlinks. 





Examples of authoritative backlinks that improve your website SEO are trade press, conference websites, and YouTube videos. We explain how to get more of each of those types, and what they will do to improve your overall marketing. 

Posting a video or contributing an article to a trade magazine is going to help raise your standing in SEO results because it's authoritative. And you don't necessarily have to have a new product story for that. You can also talk in general about how you would go about solving a common problem for your prospects. 

Do you want to know more about how to get more authoritative backlinks and boost your SEO in general? Give me a call at 415-409-0233 for a simple SEO audit and specific actions that can get you more backlinks.