By Bob Decker
Speaking appearances at industry conferences are great opportunities to put yourself and your company before a highly informed audience that has actually paid money to hear what you have to say.
In addition to providing the catalyst for content creation that we all need, the benefits speaking appearances provide are quite significant – from boosting your company’s visibility to giving you the opportunity to interact in a “live” and meaningful way with a group of people who are truly motivated to hear from you.
Unfortunately, the process of actually securing a presentation slot at a prestigious event can often be long and arduous. So, to help you and your company take center stage, I’ve put together the following checklist that outlines the important steps in securing a speaking appearance and maximizing its impact:
