Including what you need to know to feel at ease during press meetings
By Bob Decker
Every year in the lead up to NAB, IBC, Sensors Converge, and other annual trade shows, clients and friends in the industry ask us at Redpines how to get the most out of their interactions with the media at the show.
It’s smart that you want to know what to expect when meeting up with the press , what information editors really want in order to write about your company, and when is the right time (and when is too late) to reach out to editors. It’s all in an effort to get the best media coverage possible.
That’s why we put together an FAQ guide answering your most common questions, including:
● Why should you meet with the press at all?
● How can you handle last minute press needs like product launches leading up to a show?
● What can you do to calm the anxiety about meeting live with an editor?
● What can you say to people who just aren't convinced of the value of meeting with the press?
You'll find out everything you need to know in order to feel comfortable during press meetings and to ensure they are worth your while, resulting in positive coverage for your company.
Want the FAQ that will make it easier to talk to the press on the show floor? Get your copy now.
Do you have too many tasks for your next trade show? Does media coverage often take a back seat?
Bringing in experts like Redpines can take a load of work off your shoulders in the busy lead up to trade shows, as well as optimize your opportunities to interact with the press, which will result in better coverage.
Would you like to take any PR tasks off your plate before your most important trade shows? To talk about the services we can provide you, please reach out to me by phone at 415-409-0233.