Marcom Short: The Alternative to Typical SEO Services That You Ought to Consider: the SEO Audit

 By Bob Decker

A lot of people think the only way to improve SEO is to agree to long, drawn out, month after month services forever.

If you’ve thought so, it’s understandable because that’s all that many SEO providers offer. It’s enough to scare you away from even trying to improve your organic search traffic. 

But the good news is that there's another option: a one-time SEO audit. A quick audit is like periodic maintenance on your car. It doesn’t have to be endless to make a lasting impact on your website’s performance. 

A smart SEO audit will check to see if your content is properly aligned with what people are searching for, as well as take a look “under the hood” to make sure your website is structured correctly. 

I recently chatted with Teresa Hardy from New Media-Designs about how to have a more layered approach to SEO rather than a one-size-fits-all monthly contract.

Watch the latest Marcom Short from Teresa & Bob. >>

Teresa talked about how to place abstracts of pages with good content that are relevant to your target audience so that search engines find them, and then create as many backlinks as you can in places potential customers will see them. 

And I spoke about my speciality, which is having great content on your website and updating it regularly. It’s a good way to improve your SEO, and it's also what actual human visitors want to see when they visit your site. 

Would you like to find out if the content on your website is attracting your target audience? Or if a one-time SEO audit would be a smart investment in the future of your web traffic? Call me to get started at 415-409-0233.

Marcom Short: What You Can Do Now To Avoid Website Crashes And Security Breaches

By Bob Decker

Are you aware your website could be vulnerable to a crash or security breach? It might not even be your fault, as a website that starts off secure may not stay that way as time goes on.

To ensure that your site is safe and secure, it’s critical that it stays updated. And if it won’t update, that could mean your web host has outdated servers preventing the important updates you need. Scary stuff!

If you rely on your website for your business, you can’t afford to stay with a host that neglects to update their servers, putting your website at risk because it’s out of date.

Recently, I spoke with Teresa Hardy from New Media-Designs about web hosting considerations for optimal security, and she told me a story about a client who ran into this very problem, and how she helped bring them back to safety.

Watch this Marcom Short from Teresa and me to see for yourself >>

The last thing you need is to have to deal with a security breach or website crash because you weren’t even aware your site was vulnerable. 

If your website has been around a few years, you may be using a host with outdated servers, and your site may be at risk. To get the help you need to check up on this important security consideration, give me a call at 415 409-0233.

It’s worth making the time now to see if you need to take preventative measures before it’s too late.

Craft: The Redpines Press Meeting Checklist

By Bob Decker

Wherever you might be in the multiple ecosystems that Redpines works in, chances are you've got a big trade show coming up next month. Perhaps it's IBC . . . or The Battery Show . . . or electronica India. (We'll have clients at all of them.) If it's a while since you've done press meetings at one of those shows, you're not alone. A lot of companies got out of the habit in 2020-22. 

But now it's time to jump back in. There's many ways Redpines can help — from setting up press appointments to creating content for your media outreach — but one that's completely free is our press meeting checklist. It takes only a few minutes to read, but even if you've already thought of all the same points we have, you'll get the peace of mind that comes from knowing that there's nothing major you've forgotten. To get your copy, just click on the cover image. And don't hesitate to reach out if you have questions that the checklist doesn't answer. I'd love to hear from you.