Highlights: April 2023

By Bob Decker 

1. It was nice to be back at a normal-feeling NAB. This "Unreal Ride" demo showcased MRMC's high-speed cinema robots and the capabilities of its virtual production and motion control software. At the end of the ride, the video footage was given to each participant via a code to share on their social media channels. 

2. Taking a quick break from a meeting-packed Sunday at the postPerspective booth with Amy Foley of Dundee Hills Group and Cindy Zuelsdorf of Kokoro Marketing.

3. Biggest surprise for a seasoned Las Vegas visitor: The Writer's Block bookstore on 6th Street, a new presence in a neighborhood dominated by the local courthouse and rows of 1930s vintage bungalows that are now mostly occupied by law firms. Purchase: The new translation of The Betrothed by Alessandro Manzoni.

Event: LinkedIn + the easy way to retarget your website visitors, customer list & top prospects

You know how we all talk about being everywhere our customers and prospects are, right?

Easier said than done, I know. :)

Trying to be everywhere at once – on all the socials, email marketing, plus keeping up with your website – (not to mention everything else you have going on) can feel like juggling… with 6 or 7 balls in the air!

It’s a lot to keep up with.

But if there is an easy way to reach the same people who have already shown an interest in your products or services, you’d jump at it, wouldn’t you?

That’s what we’ll be chatting about on an upcoming panel discussion on everything you need to know to start using ad retargeting to reach the people who visit your website on LinkedIn or Facebook too.

Sign up: Paid Social: How to use LinkedIn or Facebook to retarget your website visitors, your customer list, and your target market 

Highlights: March 2023

By Bob Decker

 1. Posifa Technologies is getting into battery thermal runaway protection using its MEMS hydrogen sensors. They're talking about this new application for their technology on this landing page which we worked on earlier this month . . .

and they'll be spreading the news at the Battery Thermal Management Innovation conference and expo coming up on May 11 in Palo Alto. Really excited to see where this takes the company.

2. If you couldn't make it to our Media Training Refresher webinar last month (starring my 202 Communications colleague Netra Ghosh) you can watch a replay of it here.

3. Vishay Intertechnology's use of infographics is a textbook case of how useful they can be as a sales tool. In effect they compress about the same content as 7 or 8 presentation deck slides into a single field landscape that's best experienced, in my opinion, by having a Vishay expert guide you through the various sections. You can browse through all of them by clicking on the image below.