By Bob Decker
Sometimes improving your website's SEO is as simple
as bringing in another pair of eyes.
Do you ever feel like you're so close to your business that you're no longer able to visualize how other people might see it?
You know who your customers are. You know what problem you're solving for them.
Can anybody spend a few seconds looking at your website and figure that out as well?
This is a key part of the thought process that the Redpines team guides you through when we conduct a basic SEO audit. It's like providing you with a second pair of eyes — mainly for your website, but also for your company messaging in general.
How can you tell if you need a basic SEO audit?
Here's one way: Off the top of your head (no fair copying from your website) write down what your company does and who it’s for in 25 words or less. Then delete any mention of your company name. Paste what remains into a Google search query. Where does your company come up in the results?
If your company website is popping up on the first page of results, congratulations. You're doing great.
Not showing up on the first, second, or third page of results? We can help you fix this.