Toolbox: Final Destination Part 2022: The New Google Adwords Requirements

By Bob Decker

Since the Redpines paid search webinar on October 12 with Teresa Hardy, I've received several questions about the new Destination Requirements from Google Adwords going into effect this month. As a matter of fact, this new update was one of the things that prompted me and Teresa to schedule our event.

If you have a website you want to get traffic to, it's worthwhile to be familiar with Adwords destination requirements even if you have no intention of engaging in paid search. This is because what's good for Adwords is good for SEO in general. And, conversely, what they tell you to avoid for purposes of Adwords you should avoid like the plague if you want your website to come up high in search results. Stated positively, the good things Google's looking for are:

• Easy navigation
• Rich in original content
• Fast (CWV)
• Crawlable
• Transparent page behavior
• Verified local phone number consisting of digits only
• Properly listed in all directories

Otherwise put: don't be hard to navigate, slim on content, slow, uncrawlable, or deliver "abusive experiences." Google hates that whether you're an Adwords advertiser or not.

Wondering whether your site is running afoul of Google without your knowing about it? We can help with a basic SEO audit.

Event: How to Win the SEO Game Without Paying for Ads

By Bob Decker

Have you tried paid search and it wasn’t successful? Do you know why?

Are you considering paid search and wondering whether it’s right for you?

Last week, Teresa Hardy (New Media-Designs) and I met up on LIVE! to talk about 3 main topics: 

• Is your website is ready for paid search?
• Is paid search right for your business at all?
• What else can you do to be more successful on line?

We walked through a lot of information you can use to win the SEO game without turning to expensive paid search services.

On the replay (approx 20 min) you’ll find out how to:

• Grow your organic search first
• Increase brand visibility for the long-run
• Evaluate if your business is a paid search candidate
• Optimize website with effective content
• Make better investments instead of paid search

Watch the replay.

Look into our $299 basic SEO audit. 

Toolbox: Is Your Business Paid Search Ready? A Redpines Checklist

Do you ever wonder if you’re missing out on customers by not trying paid search?

It’s easy to think so, when so many companies seem to have enormous success using paid search for new customer acquisition and lead generation. It makes you want to dive into the pool when it’s full of splashing swimmers.

But over the years, we’ve seen paid search turn into an insatiable money pit and endless time suck for too many companies

If you’re considering paid search as part of your marketing strategy, you want to avoid the common pitfalls that companies fall into easily.

That’s why we’ve created a free checklist: Is your business paid search ready?

In this 3-page checklist, you’ll find out how to know if and when it’s the right time to use paid search as part of your marketing strategy, and get a better return on your investment.

You’ll also discover:

• The 5 factors that make or break paid search success
• Which elements search engines are looking for right now
• 3 types of messaging that must be in alignment to win with paid search
• The often-misunderstood timing of paid search vs. organic SEO traffic
• 2 things many companies get wrong when they first try paid search & how to avoid them

Download your copy here.