By Bob Decker
Since the Redpines paid search webinar on October 12 with Teresa Hardy, I've received several questions about the new Destination Requirements from Google Adwords going into effect this month. As a matter of fact, this new update was one of the things that prompted me and Teresa to schedule our event.
If you have a website you want to get traffic to, it's worthwhile to be familiar with Adwords destination requirements even if you have no intention of engaging in paid search. This is because what's good for Adwords is good for SEO in general. And, conversely, what they tell you to avoid for purposes of Adwords you should avoid like the plague if you want your website to come up high in search results. Stated positively, the good things Google's looking for are:
- Easy navigation
- Rich in original content
- Fast (CWV)
- Crawlable
- Transparent page behavior
- Verified local phone number consisting of digits only
- Properly listed in all directories
Otherwise put: don't be hard to navigate, slim on content, slow, uncrawlable, or deliver "abusive experiences." Google hates that whether you're an Adwords advertiser or not.
Wondering whether your site is running afoul of Google without your knowing about it? We can help with a basic SEO audit.