Do you ever wonder if you’re missing out on customers by not trying paid search?
It’s easy to think so, when so many companies seem to have enormous success using paid search for new customer acquisition and lead generation. It makes you want to dive into the pool when it’s full of splashing swimmers.
But over the years, we’ve seen paid search turn into an insatiable money pit and endless time suck for too many companies
If you’re considering paid search as part of your marketing strategy, you want to avoid the common pitfalls that companies fall into easily.
That’s why we’ve created a free checklist: Is your business paid search ready?
In this 3-page checklist, you’ll find out how to know if and when it’s the right time to use paid search as part of your marketing strategy, and get a better return on your investment.
You’ll also discover:
- The 5 factors that make or break paid search success
- Which elements search engines are looking for right now
- 3 types of messaging that must be in alignment to win with paid search
- The often-misunderstood timing of paid search vs. organic SEO traffic
- 2 things many companies get wrong when they first try paid search & how to avoid them